Are you looking for a web designer in Oakville, ON? First, there's something you absolutely have to know whether you decide to use Zulo.ca for your website design or not. What a lot of business owners fail to understand is that you can hire two types of companies to do the web design for your business in Oakville. Let me break down for you what those two different types of companies are.
Website Design Companies
These are companies that hire artists to do their designs. Now it's very important that you understand that we're not trying to belittle anyone here, being an artist who can create awe inspiring work is a very admirable skill to possess. However having a website that looks fancy or special but doesn't bring in new business or leads to your company is an expense not an asset. You're told when you have to pay your yearly annual renewal fee and other than looking at your business card, the rest of the year you don't even remember you had a website to begin with.
The main issue here is that using an artist to do your business website is something inherently contradictory with your business' best interest. Your business' best interest is the bottom line and getting more leads and customers into your pipeline. That should be your number one goal when looking to get a website design.
Inbound Marketing Companies
These are companies that are run by marketers who either are designers themselves, or work with designers to make websites that convert. There are many technical aspects to do with websites which can make them much more conducive to turning visitors into paying clients. For example, if your website architecture isn't setup properly, did you know that search engines like Google and Bing will be unable to crawl and index your website? If those search engines are unable to crawl and index your website, then no matter what kind of online promotion you do, you'll never see any benefit from it. That's a cold hard fact.
Some artists that create websites have read an article or perhaps even took a course about best practices for building websites and so they may know a thing or two about creating a website that converts, but at the end of the day, would you rather put your business' online livelihood in the hands of someone who took a $49 online course, or experts who can generate an extra 10 or 50 thousand dollars for your business? It should be a no brainer these days. If a customer didn't find you online, then chances are they will at least check you out online before using your services and so need to put your best foot forward to capture that lead and turn them into a paying client.
What is Zulo.ca?
We are an inbound marketing company based in Oakville, Ontario and we create websites that are designed to convert. But we also design beautiful websites that will wow and amaze both you and your clients. The most important aspect of our service is that we build your website from the ground up with best practices that allow it to flourish online . Similar to building a house, you want it built on a strong foundation so you can build out from there. That is exactly what we can provide with our extensive experience in search engine optimization, search engine marketing, social media marketing, conversion optimization and inbound marketing.
Responsive Designs
The solution to mobile users in the past was having a mobile design for your website. The problem with that is what do you serve to someone on a tablet? Now a days there's so many different combinations of screen sizes from cell phones, tablets, mini laptops, full size laptops and desktop monitors that you can't create a separate design for each device. The solution is having a responsive design that adjusts to the size of the screen of the user. One prospective client on an iPhone 6 will see a website that perfectly conforms to the size of their screen while the same site also perfectly adjusts to the prospective client who is on his desktop computer with a 24 inch monitor.
HTML5/CSS3/AJAX/PHP/Cloud Hosting/Content Delivery Networks/More
Whether you understand the technologies listed above or it looks like Chinese to you, you can rest assured that we work with the latest technology to make sure that your website code is optimized for fast loading times and a streamlined experience for the prospective clients viewing your website. The easiest way to explain the importance of using these technologies is to have you imagine you're looking for a plumber on Google and you go to the first result and the page loads very slow and the site seems like it's a mess, what do you do? Over 75% of people would hit the back button and go on to the next site. So having page 1 rankings in Google is not enough, you need to make sure your website is optimized for optimal page loading and user experience. Don't think your business is any different, no matter what people are looking for, be it a moving company, a dentist or a lawyer, most users don't have patience for your website. We know what users are looking for when they search for your business and put your best foot forward to turn them into paying customers.
Split Testing
Once the website is designed, to leave it "as is" is a mistake your competitors are making, don't make that mistake yourself! We employ technology which allows us to create A/B split tests. Did you know that the best button color is yellow for most industries? Changing a button on your website from red to yellow could increase your conversions. If you have 100 people come to your website and you increase conversions by 5%, that's five additional customers without having to do any extra advertising. Split testing is something that's traditionally been reserved for major fortune 500 companies, but we can implement split testing on your business' website so that you can optimize your website for maximum conversions.
Website Design Companies
These are companies that hire artists to do their designs. Now it's very important that you understand that we're not trying to belittle anyone here, being an artist who can create awe inspiring work is a very admirable skill to possess. However having a website that looks fancy or special but doesn't bring in new business or leads to your company is an expense not an asset. You're told when you have to pay your yearly annual renewal fee and other than looking at your business card, the rest of the year you don't even remember you had a website to begin with.
The main issue here is that using an artist to do your business website is something inherently contradictory with your business' best interest. Your business' best interest is the bottom line and getting more leads and customers into your pipeline. That should be your number one goal when looking to get a website design.
Inbound Marketing Companies
These are companies that are run by marketers who either are designers themselves, or work with designers to make websites that convert. There are many technical aspects to do with websites which can make them much more conducive to turning visitors into paying clients. For example, if your website architecture isn't setup properly, did you know that search engines like Google and Bing will be unable to crawl and index your website? If those search engines are unable to crawl and index your website, then no matter what kind of online promotion you do, you'll never see any benefit from it. That's a cold hard fact.
Some artists that create websites have read an article or perhaps even took a course about best practices for building websites and so they may know a thing or two about creating a website that converts, but at the end of the day, would you rather put your business' online livelihood in the hands of someone who took a $49 online course, or experts who can generate an extra 10 or 50 thousand dollars for your business? It should be a no brainer these days. If a customer didn't find you online, then chances are they will at least check you out online before using your services and so need to put your best foot forward to capture that lead and turn them into a paying client.
What is Zulo.ca?
We are an inbound marketing company based in Oakville, Ontario and we create websites that are designed to convert. But we also design beautiful websites that will wow and amaze both you and your clients. The most important aspect of our service is that we build your website from the ground up with best practices that allow it to flourish online . Similar to building a house, you want it built on a strong foundation so you can build out from there. That is exactly what we can provide with our extensive experience in search engine optimization, search engine marketing, social media marketing, conversion optimization and inbound marketing.
Responsive Designs
The solution to mobile users in the past was having a mobile design for your website. The problem with that is what do you serve to someone on a tablet? Now a days there's so many different combinations of screen sizes from cell phones, tablets, mini laptops, full size laptops and desktop monitors that you can't create a separate design for each device. The solution is having a responsive design that adjusts to the size of the screen of the user. One prospective client on an iPhone 6 will see a website that perfectly conforms to the size of their screen while the same site also perfectly adjusts to the prospective client who is on his desktop computer with a 24 inch monitor.
HTML5/CSS3/AJAX/PHP/Cloud Hosting/Content Delivery Networks/More
Whether you understand the technologies listed above or it looks like Chinese to you, you can rest assured that we work with the latest technology to make sure that your website code is optimized for fast loading times and a streamlined experience for the prospective clients viewing your website. The easiest way to explain the importance of using these technologies is to have you imagine you're looking for a plumber on Google and you go to the first result and the page loads very slow and the site seems like it's a mess, what do you do? Over 75% of people would hit the back button and go on to the next site. So having page 1 rankings in Google is not enough, you need to make sure your website is optimized for optimal page loading and user experience. Don't think your business is any different, no matter what people are looking for, be it a moving company, a dentist or a lawyer, most users don't have patience for your website. We know what users are looking for when they search for your business and put your best foot forward to turn them into paying customers.
Split Testing
Once the website is designed, to leave it "as is" is a mistake your competitors are making, don't make that mistake yourself! We employ technology which allows us to create A/B split tests. Did you know that the best button color is yellow for most industries? Changing a button on your website from red to yellow could increase your conversions. If you have 100 people come to your website and you increase conversions by 5%, that's five additional customers without having to do any extra advertising. Split testing is something that's traditionally been reserved for major fortune 500 companies, but we can implement split testing on your business' website so that you can optimize your website for maximum conversions.
So get in touch with us today to supercharge your business and get a website set up that will dominate your competition.